Rémunération
not specified
Descriptif de la mission
Algolia is looking for a marketing demand generation expert who loves developing and executing demand generation strategies and programs that are built upon operational excellence, driven by data and show measurable impact. Are you capable of driving a global campaign strategy that rallies marketing, product and sales around common go-to-market objectives? Can you manage marketing automation, data management and analytics? If so, we want to talk to you!
The ideal candidate will understand what it takes to attract and qualify leads, be accountable for critical pipeline and conversion targets and work in a highly collaboratively environment to successfully align with company objectives and desired outcomes.
RESPONSIBILITIES
Campaign Planning and Results - Develop and execute actionable high-performing campaign plans that can scale with a clear focus on quality, execution and results. Includes targeting and segmentation, funnel analysis, lead management, strategy and messaging, execution and scorecard.
Marketing automation – Own implementation and execution of marketing automation solution. Create strategy, framework and best practices.
Lead Funnel Optimization – Create, monitor and consistently improve lead scoring and lead flow. Collaborate and develop nurture tracks based on audience segmentation - personas, behaviors and lead stages.
Database Audits - Measure and maintain high levels of marketing readiness in email deliverability, database segmentation and database health & integrity.
Track, Measure and Refine - Measure the metrics, capture and provide business insights and consistently report impact. Always look for ways to improve conversions and revenue results.
QUALIFICATIONS
5+ years of marketing campaigns experience
Experience aligning demand gen with overall marketing efforts
Foster a cooperative team spirit when working with others
Advanced marketing automation experience and execution proficiencies - Marketo, Hubspot, Eloqua, Pardot, etc. (Pardot preferred)
Proven experience setting marketing automation vision and executing on roadmap
Solid experience executing automated marketing nurture campaigns
Focus on analytics and data driven decisions
Experience developing and optimizing B2B demand gen logic and reporting
Solid business sense balanced with technical aptitude
Strong communication skills
Service-oriented attitude and ability to thrive in a fast-paced environment
Travel when needed
Lieu de travail
French Tech San Francisco